Want to grow your credit repair business without spending money on advertising?
Well, on this week's Podcast, I share my proven strategies for generating FREE credit repair leads!
In the 20 years since releasing my first credit repair software, I've helped thousands of businesses build from the ground up.
During that time, I experienced the same challenges that many of you face, and I learned proven ways to overcome them and succeed.
Like many of you, I knew nothing about marketing when I first started, so I made every mistake you can imagine.
I listened to phony business gurus who told me things like: "For every $1 you spend on ads, you make $2 back!" But none of it was true! And I wasted thousands and thousands of dollars following their terrible advice.
All because I didn't know any better.
But then something amazing happened. Because of my early mistakes, I was forced to develop no-cost and low-cost ways to get my services in front of prospects. And do you know what happened?
Not only did those marketing techniques work, but they worked so well I'm still using them to grow Credit Repair Cloud!
Those early mistakes taught me that marketing is not about spending money; it's about investing the right amount of time, effort, and creativity!
That's why today I'm going to share my proven strategies that you can use to generate credit repair leads for free!
HOW THIS RELATES TO US
Generating leads is important for any business, but it's especially important for credit repair businesses.
The demand for credit repair has never been higher, and the dispute process can take six months or more. So, each new client you add is a potential long-term customer, so the more leads you convert, the faster you scale your business.
That means the key to credit repair success is getting your services in front of motivated prospects, positioning yourself as the expert they can trust for the long haul, and converting them into clients. But most new businesses don't have thousands set aside for paid ads to get any attention. That's why no-cost and low-cost advertising is a must.
THE THING TO REMEMBER
For those of you just starting a credit repair business, don't waste any of your money on paid advertising! NONE!
You don't need everyone in the world to know who you are and what you do! You just need the people around you to know so they can spread the word and help you grow at the right pace.
Going crazy with paid advertising before you have consistent five-figure monthly revenue can drain your time, energy, and money, and it can actually hurt your growth!
The truth is that no-cost and low-cost advertising allows you to start small, master your craft, establish credibility, build a reputation, and better control your growth. That's how you set the stage for long-term success.
WHY THIS IS IMPORTANT
The credit repair industry has evolved a lot since I first joined it. The rise of digital platforms, advanced software, and AI tools has changed the landscape so that there's never been more ways to capture leads, and there's still a goldmine of opportunities just waiting to be tapped!
But even with all these tech advancements, that lesson I learned remains true: Marketing is not about spending money; it's about investing the right amount of time, effort, and creativity!
Now, I know that sounds good, but what does that actually mean? Well, before you choose a strategy, take a moment, step back, and look at all your options.
For new business owners, it's best to learn which methods have worked for other credit repair businesses and model their success. That way, you don't have to reinvent the wheel. You just choose a proven strategy that fits your business, get creative, adapt it to your brand, and hit the ground running.
So, I've put together a list of the most effective free credit repair marketing ideas I've used and other companies have used to scale and succeed!
WHAT YOU NEED TO KNOW
This list is designed to give you a baseline and help you brainstorm more ideas for generating quality leads without paid ads. Let's get started!
WRITE A BLOG
When I had absolutely no money to spend, I locked myself in a room and wrote a blog every night until the sun came up.
The blog had one goal: to provide value.
Everything I knew and everything I learned, I gave it away for free. Credit repair tips, dispute strategies, and inspiring success stories became my content marketing strategy.
I posted the blog on my website, Linkedin, and everywhere else I could.
I didn't realize it at the time, but that blog would become the best strategy I ever used. It still plays a role in Credit Repair Cloud's success. Blogs I wrote 5, even 10 years ago, still appear in search results, and we get more traffic from my articles than for any of our paid ads.
Writing a credit repair blog can also work for you! By providing educational content in a unique or entertaining way, you can build credibility, establish a brand voice, improve your website's SEO, and grow your business.
It also opens the door for you to become a Guest Blogger.
WRITE GUEST BLOG POSTS
Writing guest blogs about credit repair topics for other financial websites has a ton of benefits. Guest blogging allows you to go on other related websites, use their platforms, and communicate with your target audience.
SEO sites like Moz have reported that guest blogging is one of the most effective content marketing tactics for generating backlinks and referral traffic.
If Guest Blogging sounds complicated, it's not. You can become a Guest Blogger by visiting sites like Guest Post Tracker and identifying local magazines, newspapers, and financial sites looking for guest writers.
You then pitch your credit repair article ideas – ideas you might already plan to write for your blog – but you write them for the larger organization.
Just remember, your Guest Blog Bio Section should always include a description of your credit repair services and a link back to your website.
Guest Blogging allows you to take your blogging effort to the next level. It improves your brand reach, boosts your reputation by being associated with the larger company, and generates more traffic to your business.
CREATE A PODCAST or YOUTUBE CHANNEL
Podcasts and YouTube channels are also great for SEO and establishing credibility, and they're even better at creating brand awareness.
Most people would rather listen or watch some content than read. And if you're not currently using video-sharing platforms like YouTube, TikTok, or Facebook Live, you're missing out on a huge free marketing opportunity.
YouTube is a great and free platform for all Podcasts, and starting a YouTube channel costs nothing. Most audio/video platforms are free, so distributing and publishing isn't a problem. All you need is a free recording and editing app like Riverside, and you're ready to start podcasting.
You can upgrade to better equipment as your show progresses or hire an editing team like I did. I'm obviously a big believer in podcasts.
The Credit Repair Business Secrets Podcast is about to hit its 200th episode!
Podcasting has not only helped me build a deeper connection to the Credit Repair community, boost the organic traffic to Credit Repair Cloud, and expand my ability to change lives, but the monetized episodes even provide a little added revenue each month that goes back into my business.
So, considering there's no cost of entry, the ROI for Podcasts and YouTube channels can be unbelievable!
If you're camera shy, don't worry, I am too. You never really get over it. You just accept it as another aspect of running a business.
If you don't know what your Podcast should be about, you can cover the same topics you would cover in your blog or expand into doing things like interviews with credit repair and financial experts.
Whatever your show becomes, shoot it, record it, and submit it to major podcast directories like iTunes and Spotify. Then, promote each episode on social media, your website, and credit repair forums.
As your following increases and your profile grows, you may want to contact other financial podcasts about being a guest on their shows!
Now, if you haven't noticed, the common thread with many of these strategies is using content marketing to attract prospects.
If you want to learn one of the simplest ways to generate free leads without content creation, you can always run a giveaway.
FREE CREDIT REPAIR SERVICE GIVEAWAY
Giveaways are a great way to attract potential clients and spread the word about your services because the attention you get far outweighs the time you spend servicing a few free clients.
The most successful Credit Repair Giveaways I've seen include…
CONSULTATIONS
Offering a free 30-minute consultation on your website generates interest in your service, and the consultations themselves allow you to screen clients who aren't serious about credit repair.
SCHOLARSHIPS
You can announce a credit repair scholarship on your website, where a deserving recipient will be selected for free credit repair services for six months. Applicants fill out a form you provide with a description of their financial hardship and their credit report.
All you ask in return is permission to use their story on your website as a testimonial.
WORKSHOPS
You can contact local credit unions or accountants and offer educational credit repair workshops at their locations to any customers they think would benefit from your expertise. Even if the credit unions and accountants decline, these conversations can lead to new affiliate relationships.
I covered building Affiliate Partnerships and Professional Networks in a few recent episodes, so check out my channel if you want to learn how they can help you generate high-quality leads for free.
If you want to learn more ways to market and grow your credit repair business and six months of Credit Repair Cloud software for FREE, sign up for our Masterclass!
MY FINAL POINT
Marketing is not about spending money, especially when starting a business. Pay attention to what successful companies are doing, choose a similar strategy that makes sense for you, be consistent, and provide value.
With a little time, effort, and creativity, you can generate tons of leads without spending a dime on advertising!
I'LL END BY SAYING
If you still need a Credit Repair Cloud account, check it out. It's the software that most Credit Repair businesses in America run on. Sign up here for a Free Trial!
And if you'd like to change lives and grow your Credit Repair business, check out our Credit Hero Challenge!
It's an amazing program, and we've got another challenge starting in a few days, so grab your spot right now at CreditHeroChallenge.com!
So take care, Credit Hero!
And Keep Changing Lives!