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Michael Franks Built a Credit Repair Empire with Just One Viral Post

By: Daniel Rosen Last updated: April 24, 2024

Want to know the secret to changing 1000s of lives? Well, today I'm joined by Michael Franks, the CEO of Cupid's Lounge, and he's going to share how you build his very, very successful credit repair business, so you better stick around. 

Our most successful Credit Heroes, the ones who make a great living and make a massive impact. They all have one thing in common, they all care about changing lives. 

Michael Franks is a credit repair expert with a passion for financial education and motivating everyone around him. He has changed the lives of over 10,000 clients in just two years. He is an awesome guest and I know you're gonna love this interview. So let's welcome to the show Michael Franks! 

Here are some of the top highlights from our conversion: 

What was your life like before credit repair?
I worked for Verizon. I was councilmen, a district account manager. I traveled from store to store making sure that everyone was ready for the new products and the new plans and you know keeping them on their toes.

What made you go from that to credit repair? did? Did you have credit issues?
At one point in time, I did. My best friend has always owned a credit repair business, so I kind of always dibble and dabble in it with him. And I brought guys over to him and then I just began teaching people. As you know, I began to claim my credit, I began teaching, I made Facebook posts and then I had like 150,000 shares on the post one day and he said alright you might as well go ahead and make it a business. So for the last three years has been my full-time business now. 

How did you first start to turn it into a business?
I don't think it's still a business. Technically it is I since I did go get everything that I'm supposed to have. So I guess technically the business, but I don't carry myself as a business, I carry myself as an individual who actually helps people fix their lives and better themselves. 

How did you start to scale it up? Because you have a lot of clients today. In fact, how many clients do you have today?
3100 current clients. I just make two or three posts on Facebook a week. And that gets me enough business to to pay me and my four other employees every week to keep us busy.

How long were you a one man band?
Not even a month because like I said that post that blew up where I began to charge people. My son started helping me immediately and then I that's what I learned of Credit Repair Cloud. Because I had probably 500 people and I was doing everything manually. It was rough. I had two employees from the Philippines. And they was doing everything for me. And we got Credit Repair Cloud made life a billion times better. 

You do a few things differently that I think are really, really interesting, that really sets you apart from others in the industry. Like you offer a free package for clients, right?
Because I couldn't afford credit repair. They pay for credit monitoring. And then I don't charge them, but they got to send their own letters. I email them and they get to send their letters. Now 75% of the time, they do end up going to tier two. Because they find out that, hey, this is not easy. I gotta go to work. I gotta move these off. But I still gained a lot of people, I think I went free for the first time, Black Friday last year, and I signed up 2100 People in 24 hours. It was amazing. But it was rough. That was not signing up that many people to Credit Hero score. And the amount of time a lot of people signed up, they didn't finish it, we couldn't get in contact with them. They didn't fill out the form correctly. They didn't leave an email or phone number. But I think out of those over 2000 people, I think it was probably about 60% we got completed and into the system.
 
What's your secret for not having stall letters?
I let the Bureaus know upfront that if you send me a stall, I'm going to sue you. That's the very first line in the letter every letter I send now. If you send me a computer-generated letter, just like the letter that you had the reply to credit repair accusation. I put that in the first letter. So they take it seriously.

How do you get 1000s of clients? What's your secret?
I'm honest. And I don't market. I've never posted a flyer. I've never posted a commercial. I make my posts and I've treated people so well. I've sold so many houses, I've gotten people so many vehicles. I've gotten people so many credit cards, changed their lives, this family lives, that they go and tell other people about me. And then they go to my Facebook page they follow me. I've heard people say hey, I followed you for a year. I think I can trust you. I've had this so and so take my money. I want to go with you and then six months later when their scores in the seven hundreds they say thank you and then they tell somebody else. If scammers only knew the amount of money that you can make when you treat somebody right will follow far outweigh what you've done by scamming one person. 

Can you tell us more about the specifics of disputing late payments?
Well, when I do the US Code 166B the first letter that I sent us to the credit bureaus, if I don't get the response that I want, I send it directly to the lender. And from there, if I don't get a response on that I'm gonna find your LinkedIn. And we're going to send it to you on LinkedIn. Either way, we're gonna get it to you, if we don't get the desired result that we have. If you cannot prove to me that you sent something to my client within 21 days and notifying them that she's going to put this on their credit report. We'll see you in court.
 
What methods do you use to keep your clients engaged and committed throughout the credit repair process? 
I call them and text them every month, me or one of somebody from my team. But if you're on tier two, you get that phone call. If you're on tier one, you get a summary that you guys have when we update, they do get that and they do it the email, you're allowed to email me and things like that. You are allowed to set an appointment for $25 on your own. If you're on tier two, then we automatically text you and say, Hey, this is what we need this month. What have you received in the mail? And you know, I do Facebook Lives to answer questions and things like that. And, you know, keep them engaged. Keep it fun, especially with the teenagers. They love it. 

Can you share one of your most impactful stories of a client whose life was changed by your service?
I do cold drives every December and a lady she messaged me last week and said she got her house after I fixed her credit. And she said you know you gave my kids coats two years ago. And I told you, I would pay it forward. And then when she got to the House last week, she said she's going to have a cold try to pay it forward. So that's part of the newest one.

I see you use the phrase help somebody today a lot in your social media. What does that mean to you? And how has this helped you in your business?
I've been doing that on social media since MySpace. And I'll always put on there Hey, help someone today, I get that from my mom. You know, just growing up watching how she used to help people. She used to pass out commodities every day, I don't know. The peanut butter in the white jars to commodity cheese in the White package. And you know the the cornflakes in the white boxes. I've always watched my mom do that. And I get that from her. And I just I've always said, you know, help someone today. And you know, just spread joy to everyone. And then it comes back to you every time.

What's one piece of advice that you'd give to someone who wants to start their own credit repair business?
Wow, make mistakes and learn from them. Sell your mistakes, don't sell the program, I've learned that when I want somebody service, I ask them What mistakes have you made? or what have you learned from them? You know, because I don't want to make the same mistakes. I feel that especially in credit repair, you'll watch a YouTube video and then five minutes later you're a credit repair expert. These laws are no joke, the government the way that they're clamping down on a lot of this fraud. You have to be prepared, you have to know these laws and you have to know how to reply to certain things that the credit credit bureaus respond with. 

Want even more of Michael’s amazing advice? Check out the full interview on YouTube

I'LL END BY SAYING

If you still need a Credit Repair Cloud account, check it out. It's the software that most Credit Repair businesses in America run on. Sign up here for a Free Trial!

And if you'd like to change lives and grow your Credit Repair business, check out our Credit Hero Challenge!

Credit Hero Challenge 2023 (1)

It's an amazing program, and we've got another challenge starting in a few days, so grab your spot right now at CreditHeroChallenge.com!

So take care, Credit Hero!

And Keep Changing Lives!

Be sure to subscribe on your favorite platform below!

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Topics: Podcast

Transcript

Daniel Rosen  0:00  

Hey, Credit Heroes. Are you ready to unlock the secrets of homeownership through credit repair? Well, today I'm sharing industry secrets that will not only help you or your clients secure a dream home but can help save you 1000s of dollars on a mortgage, so you better stick around. 

 

So the big question is this: how can we take our passion for helping people with their credit and turn it into a successful business without taking loans without spending a fortune by bootstrapping it from nothing? So we can help the most people and still become highly profitable? That is the question, and this podcast will give you the answer. My name is Daniel Rosen, and welcome to credit repair business secrets. If this is your first time listening to my podcast, every week, I give credit repair tips and advice on bootstrapping your business from nothing. So be sure to click subscribe now and get ready to start changing lives. 

 

Okay, let's get into this. Today, we are unlocking the secrets of credit repair for homeownership, with interest rates high and the real estate market more competitive than ever. A good credit score is a golden ticket to not only buy your dream home but also to save 1000s of dollars on your mortgage. When you start utilizing the credit repair strategies that we talked about on the show, you start attracting new clients. Many of your most enthusiastic leads are going to be interested in credit repair as a step along their home-buying journey, and your credit hero is in a unique position to be a massive help to them on that journey as their credit score can impact the interest rates that they get potentially saving them 1000s Or hundreds of $1,000 over the life of their low. Here's how this relates to us in your work as a credit hero. 

 

Understanding the role of credit in homeownership is crucial. Whether you are a first-time homebuyer yourself or you're guiding clients through the process. It's very important to know how credit scores, payment history, and debt-to-income ratios impact your ability to get a mortgage. The credit score is not just a number. It's a reflection of your financial habits and your trustworthiness, and a higher credit score will lead to better loan terms for your mortgage. Here's the thing to remember: lenders don't just focus on credit scores, okay? 

 

They also look into credit reports and payment histories, patterns of on-time payments, and low credit utilization rates, and a diverse mix of credit accounts can really improve a mortgage application's income ratio, which we'll call DTI. This is another crucial factor in mortgage approvals because it measures the percentage of a person's gross monthly income that goes toward paying debts. The lower the DTI, the more favorably lenders will view your application. A DTI below 36% is generally preferred, with no more than 28% of that debt going towards the mortgage. Here's why this is important. 

 

A good credit score and a healthy financial profile are essential for anyone who wants to buy a home. A higher credit score can bring you lower interest rates, making the mortgage more affordable, and can save you 10s or even hundreds of 1000s of dollars over the life of a loan by taking proactive steps to improve your credit, like paying off debts and reducing credit card usage. You or your clients can improve the chances of qualifying for a lower-rate mortgage. Here's what you need to know. mortgage options can be complex, and this is where your expertise as a credit hero becomes invaluable. Each type of mortgage has its own credit score requirements and nuances. 

 

So, let's get into that conventional mortgage. Typically, these require a credit score of 620 or higher. A higher credit score not only increases the likelihood of your approval, but it also can result in a much better interest rate and loan terms. FHA loans are designed for lower-income borrowers. FHA loans can be available for those with credit scores as low as 500. However, for scores between 505 and 79, a higher downpayment may be required. scores above 580 can enjoy lower downpayment VA loans aimed at veterans and active military members. VA loans have more lenient credit requirements and often do not require a down payment or private mortgage insurance. 

 

However, a great credit score can still get you a way better interest rate than DEA loans. These are ideal for buyers in rural areas, and they require no down payment. While they don't specify a minimum credit score, lenders typically prefer a score of 640 or higher. Now, here are a few reminders to improve your odds of getting approval at the very best interest rate. periodically review your credit reports for errors. Even small inaccuracies can impact your credit scores. Correcting these errors can be a quick way to improve your creditworthiness. Remember that preparing for a mortgage is a long-term process. Developing good financial habits like regular savings and budget management can greatly improve your mortgage application when the time comes. 

 

So, how exactly can you improve your credit score and lower the debt-to-income ratio? Well, here are five easy steps to pay down your debts. Reducing outstanding debt, especially high-interest credit card debt, can improve both your credit scores and your debt-to-income ratio. Avoid applying for any new credit. Okay, prior to a mortgage application, you do not want to apply for anything at all because that inquiry will be another ding on your credit score. So don't take on any new debts because this can increase your debt-to-income ratio increase income. While it's not always immediately possible. If you can find a way to increase your income in any way, this could improve your debt-to-income ratio. 

 

So, if you could explore new avenues for income, like seeking a promotion or taking on a side gig, now is the time to do it. Set payment reminders. Your bill payments must be on time to set up automatic payments or calendar reminders. To avoid any missed payments. Check your credit reports for accuracy. 79% of all credit reports contain errors. So that means most credit reports have errors. So use a tool like Credit Repair Cloud to help yourself or your clients to review their credit reports from all three major bureaus, Equifax, Experian, and TransUnion, and review them very carefully to look for incorrect information like wrongly reported late payments or fraudulent accounts that you don't recognize because these can significantly impact your credit scores. 

 

Credit Repair Cloud makes it very easy to find and dispute any inaccuracies. With your help in correcting errors, you'll see an improvement in your credit scores, which will, in turn, improve the success of the mortgage application. By educating and guiding your clients with these industry secrets, you're going to play an important role in their journey toward homeownership. And remember, effective credit management is about more than just numbers. It's about unlocking life-changing opportunities. 

 

And here's my final point. As a Credit Hero, you have the power to turn homebuying dreams into a reality by sharing the secrets and guiding your clients. You're not just repairing credit. You are building futures. Remember, every step you take in improving a client's credit is a step closer to their dream home and a better financial future. 

 

And now, for my favorite part of the episode. Every week, I feature one of our credit heroes inside our Credit Repair Cloud Facebook community so that you can see firsthand what real people are doing as they run and grow their businesses. And today's spotlight is on training. Harris Tre posted some amazing results in our community. Because look at these 17 items deleted, he also shared some really great motivation. He said, Keep your head up and keep working. The results will come you will grow your company will grow, and your territory will expand. That's right. Credit Repair is all about patience and persistence. Way to go, Trey. 

 

And I'll end by saying if you still need a Credit Repair Cloud account, check it out. It's a software that most credit repair businesses in America run on. Just sign up for a 30-day free trial at creditrepaircloud.com/freetrial. And if you'd like to change lives and grow your very own credit repair business, check out our Credit Hero Challenge. It's a live experience that has helped tonnes of credit heroes to get certified in disputing and gain confidence as they run their credit repair business on a solid foundation so they can change a whole lot of lives and make a great living in the process. We're starting the next challenge very soon. So you want to join before the doors close. Are you gonna have a long wait until the next one? So sign up right now at creditherochallenge.com.

 

If you're finding value in the things that I share on this podcast, click below to subscribe and follow. Also, give me a five-star review or share the show and help me change more lives. If you'd like to read the show notes, they're posted on my blog. If you have a question or comment, drop it down below because I read each and every one of them, and I would love to hear from you. And I'll respond as soon as I can. Hey, everybody, it's Daniel again. And really quick, I'd like to invite you to join what I believe is the best thing we have ever created inside the Credit Repair Cloud community. And it is a challenge that we call the Credit Hero Challenge. 

 

If you're just planning out your business, or you're just getting started, and you dream of having a successful business of your own. So you can quit your nine-to-five and fire your boss and have financial freedom, or you can add another revenue stream to your existing business. If that's your dream, you need to get into this challenge. We created this challenge to help you create and launch your very own credit repair business to build a proper foundation for a really successful business. This challenge is going to help you understand the strategy, tactics, and all the things you need to be successful at credit repair. It really is the greatest thing we have ever built, and it will change your life. So I recommend you do it right now. Stop everything, pause this audio, go online, and go to creditherochallenge.com. That's creditherochallenge.com, and join the next challenge. And there's a challenge that starts in just a few days. So go get started right now at creditherochallenge.com.

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